Brenda Surra

cómo tomar decisiones técnicas

How to make technical decisions without falling into analysis paralysis

In software development teams, one of the most common (and dangerous) challenges is analysis paralysis: that moment when fear of making the wrong choice, too many variables, and pressure to get it right prevent any real progress. This situation is especially critical when it comes to making technical decisions, as many of them have long-term […]

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testing en arquitecturas distribuidas

Testing strategies in distributed architectures: key insights for validating complex systems

That’s why implementing testing strategies in distributed architectures is no longer optional—it’s essential. It’s not just about validating isolated functions, but also testing component interactions, managing latency, tolerating failures, and verifying the integrity of the entire system. In this article, we’ll explore key strategies for testing distributed architectures, along with their benefits, limitations, and practical

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AI market segmentation

How AI optimizes market segmentation and personalizes campaigns

One of the fields where AI is having the greatest impact is marketing—specifically in market segmentation and campaign personalization. This technology has revolutionized how brands understand, identify, and communicate with their audiences, taking marketing strategy to an unprecedented level. Below, we’ll explore what it means to apply AI to market segmentation, its benefits, challenges, concrete

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TypeScript o JavaScript

TypeScript or JavaScript: which one to choose for your development project

While JavaScript remains the most popular programming language for web applications, TypeScript has rapidly gained ground—especially among large development teams and complex projects. But which of these two languages should you choose for your next project? In this article, we’ll walk you through the key differences between TypeScript and JavaScript, their pros and cons, and

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herramientas de programación

Top 7 most useful programming tools for development

Having the right programming tools is no longer just an advantage—it’s a strategic necessity. These tools optimize every stage of the software development lifecycle, from writing code to deploying and maintaining it in complex environments. In this article, we present a strategic and technical selection of the 7 most useful programming tools in professional software

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event sourcing o state sourcing

Event sourcing or state sourcing: when to use each one

Choosing between event sourcing and state sourcing is not just a technical decision—it’s also a strategic one. In this article, we explain what each pattern means, their advantages and limitations, and in which scenarios each is most appropriate. What is event sourcing? Event sourcing is an architectural pattern based on storing every change in the

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transformación digital impulsada por IA

How to prepare for an AI-driven digital transformation

Companies that manage to strategically integrate AI will be able to automate repetitive tasks, anticipate customer needs, optimize operations, and make data-driven decisions instead of relying on intuition. But achieving this is no small feat. It requires comprehensive preparation that includes strategy, technology, organizational culture, talent, and ethics. In this article, we’ll explain how to

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microservicios y monolitos

Microservices and monoliths: pros and cons for startups and large enterprises

In the world of software development, the architecture of an application can determine its long-term success or failure. One of today’s most relevant debates is between microservices and monoliths—two architectural approaches, each with advantages and disadvantages depending on the type of company and its specific needs. While monoliths have been the standard for decades, microservices

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