July 2025

When starting the development of a web application, one of the most important technical decisions is choosing the right back-end framework. This choice can impact development speed, performance, code maintainability, and long-term scalability. Among the most widely used frameworks by developers and companies are Laravel and Express.js. Both are powerful and mature, but they differ […]

In software development teams, one of the most common (and dangerous) challenges is analysis paralysis: that moment when fear of making the wrong choice, too many variables, and pressure to get it right prevent any real progress. This situation is especially critical when it comes to making technical decisions, as many of them have long-term

That’s why implementing testing strategies in distributed architectures is no longer optional—it’s essential. It’s not just about validating isolated functions, but also testing component interactions, managing latency, tolerating failures, and verifying the integrity of the entire system. In this article, we’ll explore key strategies for testing distributed architectures, along with their benefits, limitations, and practical

One of the fields where AI is having the greatest impact is marketing—specifically in market segmentation and campaign personalization. This technology has revolutionized how brands understand, identify, and communicate with their audiences, taking marketing strategy to an unprecedented level. Below, we’ll explore what it means to apply AI to market segmentation, its benefits, challenges, concrete