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Success story · Marketing & AI
Innn · OMNI
Technology leadership · Artificial intelligence

A marketing vision. Technology built to deliver.

We joined the development of OMNI, Innn’s platform, bringing technology leadership, team coordination and a purpose-built AI assistant with marketing expertise.

Two original OMNI screenshots · Click to view the full images

Project technologies
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01 / The challenge

A strategic product already in development, in need of leadership and AI expertise.

Innn is a marketing agency working across creativity, strategy, design, branding and communications. Its OMNI platform was already under development and linked to a grant from CDTI, Spain’s Centre for Technological Development and Innovation.

The team needed support to lead the project and coordinate its developers, while also building additional components that required expertise beyond the existing teams’ capabilities.

The task was not to start again: it was to bring in new capabilities, coordinate delivery and build on the work already underway.

What we contributed

01

Technology leadership

Acting as interim CTO to provide technical direction for the OMNI project.

02

Team coordination

Working alongside the existing teams to align development with agreed goals and deadlines.

03

Marketing AI assistant

Building a specialised assistant using Innn’s instructions and knowledge base to inform its responses.

02 / Our contribution

Hands-on technology leadership and dedicated AI expertise.

We took on the interim CTO role, joined Innn’s existing development teams and brought in AI specialists to extend OMNI with new capabilities.

01 · Leadership

Provide technical direction

We added technology leadership and oversight to an existing product development effort.

02 · Coordination

Align teams and priorities

We worked with the developers already involved, helping coordinate delivery around the project objectives.

03 · Artificial intelligence

Build a specialist assistant

We developed a marketing-focused AI assistant grounded in Innn’s own instructions and knowledge materials.

The result: stronger foundations for OMNI.The collaboration reinforced technology leadership and added a marketing-focused AI assistant to Innn’s platform.
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